Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Quality: Is their content accurate, well-researched and polished?

Analysis 103

Analysis Sentiment How To Marketing 103

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets.

Patterns 89

Patterns Social Media comScore Nielsen 89

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Market Research and Analysis. Adaptability.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. That foundational knowledge is the basis of product design and research. Start with data As they say, it’s not what you know, but who you know.

Products 90

Products Team Focus Group Collaboration 90

Buffer Social

NOVEMBER 17, 2021

Learn From Your Customers (and the Data) A good starting point is paying attention to what your potential customers are talking about. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Find the patterns among them, and you’ll quickly be able to tell what’s working.

Small Business 91

Small Business Social Media Tips Content 91

The Realtime Report

APRIL 26, 2018

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. Send Out Email Surveys Or Polls.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. You’re not alone—nearly half of U.S.

Products 134

Products Social Media FAQ Sentiment 134

Hootsuite

DECEMBER 20, 2019

According to Pew Research Center, 71% of U.S. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 According to Pew Research Center, the share of older Americans on the platform has more than doubled since 2012. Almost 75% of U.S. Seven in 10 U.S. adults use Facebook.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Writtent Blog

JULY 19, 2016

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. People simply use data from your post and link back to you! Let’s look at data from Ahrefs. Some more data from Ahrefs. See the pattern?

Case Study 40

Case Study Study Curation Survey 40

Social Media Network Marketing

OCTOBER 22, 2009

Screening Phase Examine data for five different kinds of possible errors: Lack of data – Do some questions have far fewer answers than surrounding questions? Excess of data – Are there duplicate responses? Strange patterns – Are there patterns that imply cheating rather than honest answers? What to do?

Data 50

Data Patterns Sample Samples 50

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Current or former customers (84% says research from DDB).

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

JUNE 27, 2008

Faculty & Research. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education. Corporate Connection. About MIT Sloan.

Products 190

Products Project Press Release Research 190

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Audiense

JANUARY 30, 2017

To see how well we’re doing this, I track against our nearest ten or so competitors, as identified by course application data. What research do you do into the people you’re targeting, whose tastes will likely change each year? Having access to that rich amount of data is hugely valuable to us.

Class 60

Class Strategy Course Research 60

Later

APRIL 5, 2020

We asked James Nord, founder of influencer marketing platform Fohr, to share his insights and data on how COVID-19 is affecting the influencer marketing industry, and how to build a strategy while the future is uncertain: Influencer Marketing During COVID-19: How Audience Engagement Has Changed.

Influencer 74

Influencer Marketing Instagram Engagement 74

Sprout Social

SEPTEMBER 20, 2023

Our survey data shows that 58% of people buy from brands they trust, and 36% choose brands that genuinely understand their needs. CSAT is measured individually, meaning the feedback is collected from individual customers at different stages of the customer survey. Select the Enable feedback checkbox to configure your survey.

Survey 102

Survey How To Metrics Loyalty 102

Buzz Marketing for Technology

JUNE 27, 2008

data center. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity. David Weinberger.

Wiki 223

Wiki Net Neutrality SocialText Wetpaint 223

Writtent Blog

NOVEMBER 15, 2013

You’ll be far more informed because of this pattern. Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing.

Content 95

Content Hubspot Curation Survey 95

ProBlogger

DECEMBER 5, 2010

Of all the data analysis that I’ve done, day-of-week and time-of-day data has been consistently the most popular. So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject.

Publishing 55

Publishing Upcoming Technorati Aggregator 55

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Do thorough audience research. Your buyer personas need to be based on real-world data, not gut instinct.

Template 145

Template Templates How To Tourism 145

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. But good social media audience research will allow you to get into much finer detail. Social media audience research isn’t complicated. Compile data on your existing customers and social media audience. Don’t assume it’s your language.

Template 145

Template Templates Social Media How To 145

Keyhole.co

JANUARY 30, 2024

Today, we suggest ways to find your target audience on social media, which data to prioritize, and how you can apply them to reach potential customers. Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. billion social media users? We got you.

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120

Sprout Social

FEBRUARY 22, 2023

From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. According to Index data, more than three-quarters of consumers expect a response on social within 24 hours. Social media data also serves as a barometer of your current brand awareness.

Social Media 129

Social Media Trends Loyalty Data 129

Sprout Social

JUNE 26, 2023

Collect quantitative data and qualitative data for an extra layer of insights. Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features.

Loyalty 122

Loyalty Retail Data Strategy 122

Convince & Convert

APRIL 15, 2012

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general. Survey Sample: 1,300 consumers. I just know it.

Research 125

Research Lithium Social Media Sample 125

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). 47% of CMOs have used social data to make predictions. Listen Now. The RSS feed is: [link]. Eric : Hello, Jay.

Social Media 115

Social Media Groups Groups Team 115