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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 127
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Their research and engagement can turn into precious data for your business. It’s not just about networking anymore.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But the pattern of B2B software companies abandoning their accounts, going dormant, simply walking away—is a trend that should scare the crap out of Twitter’s executive team. Image credit: CMI.

B2B 154
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The role of artificial intelligence in business in 2024

Sprout Social

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 118
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62