Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. It’s not true for B2C marketing, where paid search is still most effective.

Marketing 60

Marketing Paid Search Mobile B2B 60

Writtent Blog

DECEMBER 8, 2014

Even the most data-driven marketers can find themselves grappling with what to integrate next. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. She is a passionate writer who specialises in creating data-rich stories across relevant themes in digital marketing. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” billion on paid search ads in 2013.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 19, 2016

You can do surveying of your existing prospects and customers. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” It’s not just the data of the report, and it’s not just what does it mean.

Engagement 60

Engagement Questions Organization Process 60

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. It’s from a 2011 marketing survey by the Corporate Executive Board.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Organic or paid? And yet—there were 5.3 iMedia Connection ).

Statistics 226

Statistics Social Media B2B Journal 226

Razor Social

DECEMBER 21, 2016

Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. It is available both as Web and mobile application (Android and iOS). Social Media.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Marketers spend most of their time producing blog posts, article and guides, social media updates, e-newletters, and news releases; they spend the least on podcasts, polls and surveys. (

Statistics 214

Statistics Social Media B2B SEO 214

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

Skills 40

Skills LinkedIn Health Care Statistics 40

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Paid search ads, however, still outperform both. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!”

Statistics 219

Statistics Research Social Media B2B 219