Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Social Networking Growth Stats and Patterns by Social Media Today. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” billion on paid search ads in 2013.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JUNE 12, 2013

Building Your Promotion Plan Across Paid, Earned and Owned Media. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. Paid Media: Buying Attention at Bargain Basement Prices. The Altimeter Group Converged Media Model.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Listen Now. The RSS feed is: [link]. Eric : Awesome.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

FEBRUARY 26, 2019

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). SEM: The productivity of PPC advertising appears to increase somewhat with company size, though the study data are less clear on this point.

Strategy 161

Strategy ROI SEO B2B 161