Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Data Is Public. Benchmarking services exist that make good use of this data, such as Unmetric ; however, their data collection is limited to what is made available by the platforms.
Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples.
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Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : What do you say to those people who question the credibility of consumer generated information/data
Buffer Social
JUNE 12, 2016
I went looking for data—and I think I found a few good answers. There’s a good blueprint in this data. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each.
Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Once you’ve determined your strategy, engagement data will help you measure how well your content is doing. Share Data with Advocates. Building Trust.
Social Media Marketing
MARCH 20, 2013
Some of the findings include the following: 78% of teens have a cell phone 74% of teens access the internet on mobile devices (phones & tablets) One in four teens are "cell-mostly" Internet users Big data continues to be in the news. This is a segment that will start being included in measurement samples for 2013-14.
Webbiquity SMM
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
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