Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Another is nostalgia.

Education 163

Education Examples Content Nielsen 163

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. (Dec Global view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. Then there are so many other things that have helped it explode in the last year, especially with social media. That Jakob Nielsen and other people have researched that nobody really reads online anyway.

Social Media 127

Social Media How To Consultant Data 127

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re social. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Overall vertical video research conclusion.

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Overall vertical video research conclusion.

CPC 85

CPC Video Cost CPM 85

Bare Feet Studios

APRIL 29, 2009

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? They make no mention on the blog post.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

NOVEMBER 20, 2015

embeddable tracking links, and oftentimes large adjoining social media channels. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown. video, streaming, Snapchat, etc.),

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Start by gathering data on your target market. Search their social profiles for common characteristics and interests. Do some research on yours and begin to write down the words that jump out at you. Be a Problem Solver.

Hashtag 138

Hashtag Influencer Trends Industry 138

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Writtent Blog

NOVEMBER 25, 2014

Here are some data-driven, scientific ways to boost your visual content game: 1. Neil Patel’s research indicates that these types of visual content are super popular among users of social media. These types of infographics are especially popular if you’re showcasing original data from your research.

Data 111

Data Tips Nielsen Research 111

Convince & Convert

APRIL 14, 2015

You share your content with social media. Teams have told us that consolidating their content marketing tools for ideas, communication, blogging, and social media with CoSchedule has saved them more than 2 hours per post ! Listen to your audience on social media. Piggyback on your previous success.

Process 60

Process How To Team Publishing 60

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Start by gathering data on your target market. Search their social profiles for common characteristics and interests. Do some research on yours and begin to write down the words that jump out at you. Be a Problem Solver.

Hashtag 60

Hashtag Influencer Trends Industry 60