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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. It was the right tool at the right time. Why Do People Use Facebook?

Survey 148
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FTC Releases Statement About Facebook Privacy #DeleteFacebook

Bill Hartzer

Companies who have settled previous FTC actions must also comply with FTC order provisions imposing privacy and data security requirements. That event was NOT a data breach. Here’s what actually happened: Someone set up a survey/poll/question web site. To take the poll/survey you had to log in with your Facebook account.

Privacy 79
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FTC Releases Statement About Facebook Privacy #DeleteFacebook

Bill Hartzer

Companies who have settled previous FTC actions must also comply with FTC order provisions imposing privacy and data security requirements. That event was NOT a data breach. Here’s what actually happened: Someone set up a survey/poll/question web site. To take the poll/survey you had to log in with your Facebook account.

Privacy 60
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Debunking Five Social Media Myths

Socialized

MySpace Is Where the Young People Hang Out. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. That was three years ago!

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Drive more pre-qualified patient referrals. Reduce overall costs.

Research 194
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9 Surprising New Facts About Social Media in America

Convince & Convert

Data about how social media really works, who uses it and how, continues to surprise. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. But we don’t.