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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 109
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. But if you have a SimilarWeb PRO subscription you can pull this data for any site.

Mobile 164
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How Social Data Can Help You Develop Buyer Personas

Oktopost

billion people that make up the world’s population, 67% of these are unique mobile phone users, 60% are internet users, and 53%, or 4.14 The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Click To Tweet.

Data 131
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The role of AI in creating a more human customer experience

Sprout Social

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103
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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

This guide will show you how to access and use Instagram Insights to analyze your data. How to get access to insights on Instagram How to see post insights on Instagram Instagram Posts insights Instagram Reels insights Instagram Stories insights Instagram Live insights What kind of performance data is available in Instagram Insights?

Metrics 100
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. If you find patterns, just keep doing more of what works! You can access TikTok Analytics in the mobile app or on the web. Is there a best time to post on TikTok? Get the full report now!

Patterns 137
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 108