Firebelly

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Facebook Changes ‘Reach’ Metric: 4 Must-Reads

Firebelly

Between this and the many other changes Facebook has made over the past few months, historical data is now completely worthless. Facebook updates page insights to make reach metric more accurate, include mobile. By Brittany Darwell Facebook today made two changes that will help page owners understand the true reach of their posts.

Metrics 175
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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

Whether we are speaking by phone, through Twitter or via mobile you must deliver the brand via the technology efficiently and effectively. Data/measurement and cross channel integration. Data and measurement are extremely important become it is the lifeblood of any company. Plain and simple. Is the tool REALLY driving ROI?

ROI 244
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5 Must-Reads On Social Media & Cyber Monday

Firebelly

A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers. By Frank Witsil Mobile devices and social media have changed shopping forever. Social networks fail Cyber Monday test. Black Friday, Cyber Monday and now #GivingTuesday.

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5 Top Performing Blog Posts You Should Read

Firebelly

This post takes readers back to when QR codes were just beginning to be closely integrated with mobile devices. This post dives deeper into Pinterest tying together data with simple truths. Below is a list of our top performing blog posts and why they are essential reads: Clever QR Code Example: The World Park. Source: [link].

iPhone 166
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140
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Firebelly at Blog Indiana

Firebelly

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

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Social Media Marketing Checklist from SES Chicago

Firebelly

 What will you do with the data collected? How will you measure? What  What metrics are appropriate for your campaign and what do they tell you? How  How will you gather information? What Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?