Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
He also agreed that such metrics must be customized. How do I ask my IT people how to leverage their data for PR? But they have data – so be nice. YOU have to understand data well enough to ask good questions.&#. YOU have to understand data well enough to ask good questions.&#. from Matt Kelly ).
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