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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own.

Research 153
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184
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LXRSEO Review – Getting an Edge on Competitors in Search

Kikolani

You can embark on a journey to boost search rankings via keyword optimization, backlink building, blogging, competitive research and more. You can select a date range for all of the following metrics. It is broken down into three types of tasks: website tasks, link building tasks and social bookmarking tasks.

Review 159
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5 Social Marketing Stories You Need To Read

Firebelly

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Three cheers for them!

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How Bloggers Can Make Money from Brands

ProBlogger

These are softer metrics—they will harden over time. Research and research groups. Marketers spend thousands of dollars every year on research groups. The most common way to do this is to get eight people together in a research room with mirrored windows and for a facilitator to ask questions. Online surveys.

Blogger 42