Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. If you do not want to be sold as a lead, then you have the option to purchase the research.

Research 113

Research Report Cymfony Social Media 113

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Then, we use that performance data to refine content and inform how we approach future campaigns. Social data strengthens NFLPA partnerships.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Sprout Social

NOVEMBER 21, 2022

To narrow down your research, we’ve created a list of some of the best TikTok marketing agencies and share how they’ve approached building successful campaigns with clients: 1. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . Case study: Mecca.

Case Study 112

Case Study Marketing Directory Retail 112

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. But these metrics aren’t tied in any way to ROI and sales.

Retail 217

Retail Discount Loyalty Data 217

Pixlee

SEPTEMBER 29, 2020

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. They’ll do their research, ask for recommendations, and compare options before spending a dime. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more.

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer. Use this data to make adjustments and optimize your future campaigns.

Hashtag 52

Hashtag Campaign Instagram How To 52

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. More data is being released on the impact of video content on purchase behavior.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

DECEMBER 16, 2019

According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Your goals ultimately define what metrics you’ll need to measure.

Social Media 98

Social Media How To Metrics Analytics 98

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Pixlee

OCTOBER 27, 2021

Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Because the number of influencers continues to grow and the space is evolving, you also see more separation between vanity and real metrics.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.

Skills 131

Skills Class Data Team 131

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Some metrics carry over, like bounce rate, total page visits, and time spent on-site.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Pick a metric you want to report on, such as total yearly website visits from Instagram.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 129

Strategy Brands Hubspot Survey 129

Buffer Social

AUGUST 1, 2023

We’re a small team, so we didn’t have the bandwidth to do extensive customer research , but we had everyone ask their friends and families about whether they would be excited about a pancake cereal product. Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought.

Trends 75

Trends Products Retail Influencer 75

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. Set achievable goals.

Social Media 52

Social Media Strategy How To Analysis 52

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. With over 750,000 users, Mention knows how to deliver the data and insights businesses need to grow. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. and variables (Quality Score). – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

FEBRUARY 27, 2023

Your consumers want to know what percentage of your leadership team is made up of women, what programs you have in place to mentor early-career women and metrics for your DEI initiatives. Show your work If you’ve taken our advice and examined your commitment to and success with DEI initiatives, you probably have some data on hand.

Social Media 115

Social Media Team Groups Groups 115

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Janrain , a free guide on how to improve conversion rates and data quality. The Pew Research Center recently released some research they have done on teens, social media, and privacy.

Case Study 131

Case Study ROI Social Media Team 131

Postcron

NOVEMBER 21, 2019

For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure. According to research by Forrester, ad recall from Instagram ads is about 2.8x This will differ depending on the industry your company belongs to. Instagram ads get great results. Build a connected audience.

Instagram 130

Instagram Social Media Tools Metrics 130

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. Retail and beauty brands, in particular, have robust ambassador programs on social media because their products are straightforward to show off to customers.

Brands 143

Brands How To Hashtag Applications 143

Twist Image

MARCH 15, 2013

With that everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like and how consumers will interact with it? They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Writtent Blog

OCTOBER 15, 2013

Researchers have found that key phrases which include “Halloween” can drive a staggering 506 million searches a year , and that consumer interest peaks in September. Depending on your audience, you can be as fantastic or data-driven as you like. When you think of clothing retailer Land’s End , what comes to mind?

Content 109

Content Marketing Upcoming Retail 109

Proactive Report

OCTOBER 30, 2011

Too many of those that are listening are not learning from what they hear: It’s one thing to collect the data, but quite another to analyze those conversations and dig down to find customer insights, key opinion leaders, risks and opportunities. 25% of the UK retailers with a Twitter account responded to a question posed to them.

Social Media 95

Social Media Retail Airlines Social Graph 95

Postcron

NOVEMBER 21, 2019

For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure. According to research by Forrester, ad recall from Instagram ads is about 2.8x This will differ depending on the industry your company belongs to.

Instagram 52

Instagram Metrics Social Media Engagement 52

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Reputation 73

Reputation Industry Aggregator Research 73

Buffer Social

MAY 31, 2016

During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Over to you.

Instagram 40

Instagram Tools Advertising Retail 40

Sprout Social

JUNE 12, 2023

It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond. Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business.

Strategy 131

Strategy How To Metrics Loyalty 131

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Is 100 likes a lot or a little? The answer is, it depends. Profile reach.

Social Media 120

Social Media HootSuite Real Estate How To 120

Sprout Social

JUNE 26, 2023

Collect quantitative data and qualitative data for an extra layer of insights. Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. You can read more in our guide to learn how to build a winning CX strategy.

Loyalty 120

Loyalty Retail Data Strategy 120

Bill Hartzer

NOVEMBER 2, 2021

And do the initial research. I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. Just think. An attorney (or attorneys) got paid to write those 16,728 words. And edit it.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Webbiquity SMM

DECEMBER 15, 2020

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. tech.mn, Frontend Masters, and Request Metrics are the least social. Atomic Data. Followers: 9,331.

Company 149

Company Twitter Software System 149

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Data Center. Data Warehouse. MySpace Opens Up Data Portability Initiative. Important Considerations When Selecting a Branch Office Data Protection Solution. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. The PCI Data Security Standard.

Company 122

Company How To Case Study Mobile 122

Sprout Social

APRIL 26, 2023

Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game. Sure, businesses can pour hours upon hours into their social without seeing much in return beyond a few vanity metrics. Then compare these metrics against the cost of running your campaign to make sense of your ROI.

ROI 98

ROI Social Media How To Metrics 98

Sprout Social

MARCH 30, 2023

This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments. Marketers can manage strategy, activation, reporting and optimization in a single location while using automation and data to drive decision-making.

Campaign 104

Campaign Metrics Advertising Posterous 104