Waxing UnLyrical

JULY 13, 2016

Those are vanity metrics. And then take the data and respond accordingly. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”. THAT you can measure against. Do you have a website?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. Let your data explain the need! Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

MAY 10, 2017

And Erica pointed out that if you are going to measure, it’s important to remember that in financial comms, they’re used to seeing numbers, so no “fuzzy math,” please: A4 Numbers and data can be compelling to leaders in finance. Howard noted that audience reach is important: @shonali A5 – audience research is so important.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

MARCH 6, 2015

If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. billable by… pitching.

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

JUNE 13, 2016

Lessons from NATO for Leading the Way in Digital Communication. The Measurement Life: An Interview with Jim Macnamara.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

FEBRUARY 22, 2011

He also agreed that such metrics must be customized. How do I ask my IT people how to leverage their data for PR? But they have data – so be nice. YOU have to understand data well enough to ask good questions.&#. .&# Some could include whether you’re followed, retweeted, etc. from Matt Kelly ).

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

OCTOBER 5, 2016

Mark Weiner : CEO of PRIME Research US. Always been a data nerd. A2: biggest measurement myth is there is a single, easy, quantifiable metric for everyone to use #measurePR #amecmm. A3 when customers ask only for metrics and thinking they get relevance, analysis and insight in the answers #measurePR #amecmm.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for. Graphic via BufferSocial.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 17, 2016

Set benchmarks based on research…from the start. A piece of serious data turned into an animated GIF. It was the wrong format for the data and cringe-worthy #measurepr. Infographics should also tell a story — not serve as a replacement for a random array of data #measurePR.

Startup 100

Startup Campaign Data Analysis 100