Dave Fleet

MAY 24, 2011

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? This is not data that you can collect through counting volume of clips or mentions. Why do we measure?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MAY 25, 2011

We have a small sample warning on your website, which means we have limited data on your domain. based research numbers that help you understand your size and trends against your competition. Also, the data found on Compete.com comes from our panel of U.S. and International data.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing. Privacy Concerns?

Sysomos 273

Sysomos ROI Social Media Privacy 273