Adam Sherk
JUNE 15, 2010
The easiest thing to compare is reach based on Twitter followers and I’ve included that data below. The data point they make available without a subscription is called “Impact.” Please accept the usual caveats about the accuracy of the data, methodology of the tool, etc. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9%
Adam Sherk
AUGUST 25, 2009
This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month. Here are five ways to mitigate seasonal search traffic declines: Go after hot topics – Regularly monitor the top searches, topics and trend data published by search engines and social media sites for content ideas and opportunities.
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Adam Sherk
OCTOBER 6, 2010
That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available. So which news sites are getting the most out of their social media efforts?
Adam Sherk
DECEMBER 15, 2010
Even seemingly mundane things like the way numerical data is formatted need to be considered. pounds, ounces, feet and inches), whereas elsewhere the metric system (e.g. This means researching which social networks are popular within the region. For example, some parts of the world prefer imperial weights and measures (e.g.
Adam Sherk
OCTOBER 20, 2009
search to get click data on each of those shortened URLs. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). so that the metrics will be open and verified by a third party. Of those 51 releases, 28 included a bit.ly
Adam Sherk
OCTOBER 27, 2009
How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. What Horrible Things Did Time Magazine Do in 1964?
Adam Sherk
JULY 17, 2009
Gould, nymag.com It’s also important to emphasize that number of followers is a very weak metric for measuring success on Twitter. All of this conjures up images of the infamous velvet rope at Studio 54. How cool do you have to be to get recommended by Twitter? Photograph by Peter L. What Horrible Things Did Time Magazine Do in 1964?
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