Remove Data Remove Metrics Remove Repository Remove Research
article thumbnail

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

article thumbnail

Social media SWOT analysis: what it is and how to do it

Sprout Social

SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Listen: we understand that your time is valuable and you’re probably already paying attention to your performance data. SWOT encourages you to dig into your social data. Why do a SWOT analysis on social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. The two most important words in social media should be “so what?” On what basis?

article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

By leveraging this data, you can make evidence-backed decisions to improve your brand or even map out your marketing strategy. Make sure these are comprehensive, real-time data sets that help you track your demand generation efforts effectively. Best For: B2C companies looking to track and improve website metrics.

Brands 62
article thumbnail

Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Not just because you need it for your use, but also because you share those key performance metrics with your team, boss, and more importantly, your clients. Who is it for?

article thumbnail

How to put together a top-tier SaaS marketing strategy

Sprout Social

In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. The SaaS (software-as-a-service) space is anything but static. Translation?

article thumbnail

Is Your Website in Dire Need of a Content Audit?

Writtent Blog

Even if you’re not currently basing your content on your blog marketing metrics , a content audit is one of the best opportunities to take the plunge into an analytics-directed strategy. The first step to a content audit is creating a spreadsheet to serve as a repository for all of your website pages. Is It Well-Researched?

Content 89