Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. Think ratings, reviews, or feedback.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Watch the live recording: Love going Behind the Post? Catch all of the episodes here!

Social Media Management 118

Social Media Management B2B Data Social Media 118

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Here’s why you should pay attention to your YouTube data. Reach more viewers The data is clear. So why is YouTube such a big deal? YouTube is growing in a big way.

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Metrics Analytics YouTube Price 98

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

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Research Influencer Brands Marketing 135

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. Both the placement formats and the metrics by which you will evaluate effectiveness depend on this choice.

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Metrics Influencer Campaign CPA 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Data Metrics Sentiment Analytics 124

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Each objective requires a different approach and set of metrics to track progress. Start with these questions to help create an effective plan of action.

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Social Media Tips Marketing HootSuite 267

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. It gathers data on several key metrics. This way, you know exactly what insights you want to retrieve at the end of your research. Gather key data.

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Analysis LinkedIn Research How To 52

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. This data will capture insights for 7 days.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Enter social media reporting. What is A Social Media Report? Why Do You Need A Social Media Report?

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Report Social Media Metrics How To 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 108

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Mindjumpers

JUNE 12, 2013

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. This also means that they must rework traditional metrics to identify opportunities for growth. . > Download the full report here.

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Report Nielsen Overview Compete 244

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

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Metrics Analytics Nielsen Social Media 268

Keyhole.co

MARCH 14, 2023

Keyhole Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your Instagram marketing for better results. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. Let us know what you think in the comments below.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

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Analytics Sentiment Analysis Patterns 113

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social media analytics relies on data to: Identify patterns. Union Metrics.

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Analytics Social Media Tools Price 179

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. A social media reporting system closes the gap.

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Report Social Media Social Media Management Project 118

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 102

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

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Sentiment Metrics Analysis Trends 96

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

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Strategy Sentiment Marketing Analysis 128

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

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Research How To Marketing Price 97

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. You can actually download the reports for free after you register for the service. Well, almost.

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Research Report Cymfony Social Media 113

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

SocMed Sean

FEBRUARY 10, 2022

As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. And 81% state they use the platform to research products and services. A report by HypeAuditor shows that you’ll get an average of $4.87

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Instagram Strategy Marketing Metrics 162

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Comparison Analysis How To Sentiment 109

Sprout Social

MARCH 10, 2017

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. To enable brands to understand their competitors’ Instagram strategy at the profile level, we’ve released the new Instagram Competitors Report—available in Premium plans and above.

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Report Instagram Hashtag Metrics 103

The Realtime Report

JANUARY 25, 2022

This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. The research focused on the digital marketing strategies that startups use in their promotion. The findings have been put together in the form of analytical data.

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Startup Survey Strategy Marketing 91

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Make sure to select the right date period for which you’re pulling data! Here’s a handy list!

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Analytics Tools Twitter Hashtag 204

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

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Facebook How To Aggregator Metrics 115

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Check out the articles and advice below to harness the power of social data and put it into action. Getting started .

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Data Skills Meme Social Media Management 101

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Quality: Is their content accurate, well-researched and polished?

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Analysis Sentiment Marketing How To 105

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Let’s look at these steps in detail.

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Marketing How To Sample Samples 131

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Calculate your own data. We partnered with Delmondo to answer these questions, and more!

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Research Instagram Brands Sports 111

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Targeted and concise reporting can make this connection crystal clear.

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Social Media Sentiment Loyalty Microsoft 109