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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing. Privacy Concerns?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. And guess what?

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . where do customer care, research and sales fit into the model? Diva Marketing/Toby: Coming from a research background, I appreciate the time you dedicated to consumer insights. both traditional and social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking. know what people think of your brand?

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful.

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Social Media Marketing in the Restaurant Business

Justin Levy

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. The challenge is keeping up with all of this data flowing in and bringing it all together to analyze our overall online impact.