Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Competitor research. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Koka Sexton

APRIL 27, 2023

Research The first step of the Waterfall Model involves gathering data and insights to inform content creation. Market research and audience segmentation are two key activities of this stage. This typically includes metrics such as website traffic, engagement rates, and conversions.

Overview 52

Overview Content Marketing Metrics 52

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MAY 3, 2016

Sample review: “Great content is key to great social media marketing, and Buzzsumo is just the tool for that…Buzzsumo searches through different types of content including infographics, blog articles, and videos, and shows you the popularity of each piece of content in each social media network. ” — Rebekah Radice.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Metrics matter. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Rebekah Radice

SEPTEMBER 13, 2016

Researches their options. That makes you responsible for the initial: Research (identify the value). Planning (implementation, deployment, and tracking of critical success metrics). You’ll begin with a brainstorming and research session. Also, think about using paid search and other channels.

Campaign 143

Campaign Social Media Marketing URL 143

Writtent Blog

DECEMBER 8, 2014

Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1.

Strategy 111

Strategy Content Marketing B2B 111

Razor Social

MARCH 16, 2017

You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Kissmetrics – Kissmetrics lets you track important conversion metrics, including first-time visitor conversions, return visitor conversions, as well as the visitor’s’ behavior on the site. User Research. Performance.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 13, 2016

Researches their options. That makes you responsible for the initial: Research (identify the value). Planning (implementation, deployment, and tracking of critical success metrics). You’ll begin with a brainstorming and research session. Also, think about using paid search and other channels.

Campaign 60

Campaign Social Media Marketing URL 60

Razor Social

DECEMBER 21, 2016

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. Overall, this is a great tool for competitor research and we use it on a regular basis. SEOMonitor.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. And at the end of the day, that is a crappy metric.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Jay : Return on grilled cheese, that’s the best success metric you can have.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. ” Just 9% say their importance is diminishing. (

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 29, 2014

” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. And investing in SEM also helps maintain search visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. won’t show up in keyword research tools)? 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. To that end, 94.7% 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Writtent Blog

AUGUST 3, 2016

57 Focus on Keyword Research. #58 The beauty of this method is that it relies on data that shows which URLs Google is already deeming worthy of ranking well and then helps those pages rank well by optimizing them for worthy queries. The most useful report is Search Analytics. . #53 Outreach to Bloggers. #54 61 Build Links. #62

SEO 0

SEO Google Sites Engineering 0

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles.

Sysomos 88

Sysomos Hubspot SEO ROI 88