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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. However not all businesses have the resources that a Dell or Microsoft might have. But that doesn’t mean you can’t build yourself a thriving community.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. Facebook API data. Collaboration with the Facebook Data Science Team.

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