Sherrilynne Starkie
MAY 28, 2018
More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). .
Sherrilynne Starkie
JUNE 22, 2013
You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.
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Sherrilynne Starkie
AUGUST 8, 2018
It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.
Sherrilynne Starkie
OCTOBER 25, 2012
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).
Sherrilynne Starkie
APRIL 5, 2018
It takes digital knowledge along with solid marketing and communications experience. The problem was the target audience, researchers and academics, was not taking part. Most companies don’t do enough monitoring and don’t understand the data. Keeping up is not easy. It takes time and resources.
Sherrilynne Starkie
APRIL 3, 2019
LinkedIn brings lookalike audiences to B2B marketing. Similar to Facebook’s lookalike audiences, these use AI to identify users that match demographic and psychographic data of known customers. There have been more than 1 billion TikTok downloads according research firm Sensor Tower. Photo by Jolanda Flubacher.
Sherrilynne Starkie
FEBRUARY 13, 2018
They are highly-qualified professionals with specific digital marketing and communications skills and experience. Research is a key part of developing a strategy and keeping a program on track. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing.
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