Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 27, 2012

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. If you are attending BlogWorld in New York, don’t miss his keynote that will include a deeper dive on this data.

Blogger 36

Blogger Twitter Influencer Review 36

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 29, 2010

What I didn’t think about was that with all of the personal data that is given out on these sites, it makes it very easy for a scammer or identity thief to do their job. Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers.

Lithium 24

Lithium Real Estate Sample Samples 24