Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. In order to make decisions, executives need clear objectives, relative impact on short term and long term business and data points to back it all up…not theory.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MAY 13, 2022

The question though is, do the social platforms really care about us the user or us, the data source? They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. They better care because 2022 could also be the year of the empowered user.

B2B 112

B2B Social Media Conversation Platform 112