Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The Value of Serious Customer Research. Here is an overview of that advice. Strategic Planning in a Nutshell.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. There are various ways to mine the data using search terms. So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take …. Share this on Reddit. Share it on StumbleUpon.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. in which individuals characterize parts of a large data set for their own use. Writing the learning organization: A framework for teaching and research. Market matters: Applied rhetoric studies and free market competition. Main home page for Computer Writing and Research Lab.

Research 190

Research API Collaboration Project 190

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JUNE 28, 2008

Data smog: newest culprit in brain drain. According to some psychologists and researchers, the ?data s ineffective presentation of information, researchers are finding. In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact.

Data 100

Data Journal Survey Study 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Path to CRM Nirvana.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. Incorporating social data into your overall personalization program can convert those actions into leads and revenue.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And the reason that this is so important is because ….

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. They are experimenting and exploring all the time.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. They research, they sign up for emails, they track down deals. Or doubling your conversion rate? After all, no visitors, no sales.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JULY 24, 2008

A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

Class 230

Class Policies Privacy URL 230

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). Wasn’t ready to purchase the product. Wanted to compare prices on other sites.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

JULY 16, 2008

One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Coding and identifying trends in the data. In initial coding, a researcher uses action words to describe the data (categories). that is the initial categories.

Knowledge Base 100

Knowledge Base Construction Analysis Skills 100

Buzz Marketing for Technology

JUNE 27, 2008

Faculty & Research. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education. Corporate Connection. About MIT Sloan.

Products 190

Products Project Press Release Research 190

Buzz Marketing for Technology

NOVEMBER 20, 2008

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

Advertising 113

Advertising Statistics Study Research 113

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

OCTOBER 1, 2008

Because of Google – everyone today has access to research that we have never had before. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. So when you are considering a purchase what's the first thing you do – Google it. In Web 1.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JULY 22, 2008

Statistics & Data. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Sign in to YouTube now! Sign in with your Google Account! Want to flag a video? Sign in to YouTube now! Sign in with your Google Account! Commentary. Video Responses: 3. Text Comments: 12.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

NOVEMBER 18, 2008

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.

Analytics 100

Analytics Conference Training Meeting 100

Buzz Marketing for Technology

JUNE 27, 2008

Research Reports. Research Centers. But that was balanced out by the search for "data on a yacht." Data on a yacht. Looking for possible supplier of marketing collateral. But we had no data for personal searches. The wealth of data in the "hidden Web" is apparently untapped. KMWorld Magazine.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Marshall Kirkpatrick at the Read/Write Web has two recent posts, one that analyzes some research and a second providing some great tips for incorporating social media into your work life in a productive way that can enhance your work. pulls out some of the most salient data points from the survey and we'll excerpt further from his post below.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

JUNE 27, 2008

Research Resources. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. Google Books - This beta tool from Google is a great way to locate books and research material on every subject imaginable. Census Bureau - The American FactFinder from the U.S.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

JUNE 27, 2008

data center. to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large. change management. citizen journalism.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 14, 2008

Most educators believe that "reflection is useful in the learning process, even without the supporting research data." Although the results were disappointing, they are consistent with the research literature on promoting reflection that generally indicates it is difficult to accomplish (Stamper, 1996). Eunhye, P., &

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

MARCH 23, 2009

The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JULY 24, 2008

In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. The findings show that companies are failing to get the right information to their employees ,â??

Survey 170

Survey Instant Messaging Applications Software 170

Buzz Marketing for Technology

JUNE 27, 2008

Research Centers. Data Center. Network Infrastructure and Data Center Gear. Wide-Area Data Svcs. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Friday, June 27, 2008. Anti-Virus / Spyware / Spam. Compliance & Regulation.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Data Center. Data Warehouse. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". MySpace Opens Up Data Portability Initiative. IBM Using Chocolate to Capture African Market.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 27, 2008

Shared Access to Team Data. Location-Independent Access to Team Data, People and Applications. Related Research. Here are the links: 7 Pillars Overview. Real-Time Joint Editing and Review. Coordinate Schedules with Team Aware Scheduling Software. Enterprise Action Management. This is a free download.

Sharepoint 100

Sharepoint Team Company Products 100