Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Tools like Radian6, Netbase, etc., Pretty radical, eh?

Radian6 177

Radian6 Marketing Sentiment Sample 177

Webbiquity SMM

NOVEMBER 8, 2011

Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. Also, the freshness and elegance of the Radian6 UI makes the clunkiness of the Cision interface even more obvious. The disadvantages are in pricing and the need to learn two separate systems.

Vocus 185

Vocus Radian6 Tools comScore 185

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Notice that when you look at a larger data set the influencers will be different.

Social Media 132

Social Media Data SM2 Radian6 132

Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Social Media Strategery

JANUARY 6, 2014

.” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134

Sysomos Radian6 Data Analysis 134

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Ari Herzog

NOVEMBER 12, 2012

Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. When he's not blogging, Ari helps brands improve their digital media marketing. How Flextronics Met Me. I have a great working relationship with JB and Flex. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

MARCH 29, 2016

She believes in tracking the right kind of data, determining actionable outcomes, and taking the time to find truly mutually beneficial relationships. She joins the podcast today to talk data, measurement, and real influencer action. How too much data can be confusing. In This Episode. Why real influence creates action.

Influencer 60

Influencer Radian6 How To Training 60

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. Innovation through data and conversation. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# When every company of consequence has a free and open API, data becomes a commodity. And guess what? Insights are never commoditized. . Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Social Media 155

Social Media Radian6 Strategy SM2 155

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. great idea.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with. Social Media is not a new concept.

Social Media 197

Social Media Radian6 Small Business RSS 197

Net-Savvy Executive

MARCH 15, 2011

I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Most of these focus on the structured data of social media: seemingly hard numbers, such as friend/follower counts, mentions, shares, likes, and Facebook pageviews.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Trends and Google Insights for Search can also provide valuable data. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Firebelly

APRIL 9, 2012

By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business.

ROI 188

ROI Social Media Radian6 Metrics 188

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. But what of the mid-market?

Social CRM 127

Social CRM Hubspot HootSuite API 127

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. link] Gov 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 15, 2010

historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. 5 Free B2B Marketing Tools by Modern B2B Marketing. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188