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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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Do More in Microsoft Dynamics with Oktopost

Oktopost

Even better – do you use social data to improve how your organization market, sell and support your products and services? Today, we’re happy to announce our integration with Microsoft Dynamics 365. Enrich Lead and Customer Data. All this data will be available inside your CRM – and you can use it any way you want.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Are highly targeted Facebook ads part of your marketing mix?

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . It was the right tool at the right time.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Ever wondered about when you should post on your social channels? Inbox updates.

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Five Social Media Predictions for 2010

Socialized

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes.