Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side. Social data can revolutionize how your business seeks and acts on consumer insights.

Organization 77

Organization Social Media Tools Hubspot 77

Buzz Marketing for Technology

JUNE 27, 2008

Data Center. Data Warehouse. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Operating Systems.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

JUNE 27, 2008

The data we collected are based on field interviews, on observation sessions, and on validation sessions using prototypes. We analyzed the field data using selected principles from grounded theory, and the results of each cycle were used to guide the research in subsequent cycles. Introduction. Approach and tools.

Collaboration 100

Collaboration Study Diagrams RFP 100