Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. Ben Donkor , Microsoft Audiense: What does the role of social media analyst entail at Microsoft?
Who Needs Big Data?
MARCH 13, 2013
My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. Death to big data. Big data is good.
The Ultimate Guide to Infographic Marketing
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Conveying Data. Research.
5 Ways to Find Keywords That Deliver Superior Web Marketing Results
Convince & Convert
JANUARY 14, 2014
Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. Microsoft Advertising Intelligence. So where can you find these amazing keywords?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. The 10-year Microsoft veteran is also a graduate of Harvard Business School.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.
Technology Challenges Facing Today’s Marketing Workforce
NOVEMBER 2, 2015
My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. While we chatted he told me about how technology was providing some of the greatest challenges for companies seeking capable marketers, ad for potential marketing executives trying to find work.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
This is one of those moments when the Marketing industry must give pause. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. It wasn't too long ago that mobile carriers didn't care about data. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. data plan.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
3 Reasons Why Content Marketing Doesn’t Work for Associations
JULY 7, 2014
Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things–membership, conferences, products. Silos. Technology.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media.
The Only Screen That Matters
JUNE 19, 2014
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ).
The End Of The Smartphone
DECEMBER 11, 2012
That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? To date, there are no clear winners in the realm of mobile marketing. marketing. marketing professionals. microsoft.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.
Does a Social Score Make a CMO?
DECEMBER 10, 2012
Clearly influencers have become an important part of marketing. CMOs will need to comprehend how big data creates behavioral media customized to the one or the few. A CMO’s job is not to be a social media expert. For example, how relationships and grassroots influence work in communities or how social media and can be integrated into a larger marketing campaign.
How to Transfer Data from MS Excel into a Word Document
APRIL 2, 2012
The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Open a Word document.
[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%
JULY 6, 2016
Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. This is interesting data that can be used to inform the strategy for future campaigns run by the Red Cross.” Social Strategy Social Media Data Social Media InterviewsWhat led to that decision?
We Have No Idea If Online Ads Work
JUNE 19, 2014
The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. You have individuals seeking attention, so they put their messages out there and market themselves in a way to attract the right match (ok, this is being overly simplistic, but bear with me). From the article: "In 2013, Randall Lewis of Google and Justin Rao of Microsoft released the paper On the Near Impossibility of Measuring the Returns on Advertising. chief marketing officer. marketing. audience.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Avira, AVG and Microsoft Security Essentials. Featured Internet MarketingThis is a guest post by Christopher Wallace.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). apple.
3 Things About Facebook
NOVEMBER 10, 2011
While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. marketing. microsoft. For some, it's easy to write off Facebook as the online social network du jour.
Leicester City: A Tale Of Success, Social Media Affinity, And Crisps
MAY 10, 2016
It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following.
What Is Code?
JUNE 19, 2015
Alistair is more a techie, data and modern-day philosopher. I'm just a marketing dude who loves the words. Its magic has been stripped away. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. It's an eclectic mix of links, and it's always refreshing. Seriously.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. The example above is a bit of mixed bag in this regard. Design.
All Polls and Surveys Are Not Equal
AUGUST 10, 2011
However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. The quality and value of their data is another story. Interactive firm AptiQuant ran a test on its site purportedly measuring the IQ of visitors and correlating that data with IQ. Indeed, they are.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile Marketing Statistics on Technology.
Are Parents Really Naming Their Kids After Pokemon Characters?!
AUGUST 1, 2016
Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). billion and a market cap of close to $560 billion. At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards. microsoft.
SEO and Content Marketing Specialist Job Opening – Dallas Texas Area
FEBRUARY 10, 2014
Here at GlobeRunner , we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you. Search Engine Marketing Jobs Pay is hourly and DOE. No agencies or other outsourced solutions.
Search Engine Market Share for December 2013
JANUARY 17, 2014
Every month about this time, comScore releases their data for the search engine market share for the previous month. Google’s search engine market share rose.6 Google’s search engine market share is 67.3 percent, Microsoft (Bing) went up.1 The current market share (as of December 2013) is as follows: Google – 67.3%. percent to 18.2 had 10.8
Still here – 6 years of blogging and 4 years of data…
The Way of the Web
APRIL 30, 2012
Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month. It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. Has Microsoft made a major marketing mistake? Blogging dying? 2012 – The year of 3d printing? Buffer.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. eMarketing Manager at Newell Rubbermaid. • Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid. • Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder. • Gareth Hornberger , Digital Marketing Manager at Levi Strauss & Co. • Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation. • Andrew D. link].
Leading Companies for Customer Service, On and Off Social
Buzz Marketing for Technology
SEPTEMBER 17, 2015
This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft. We discussed a ton of ideas on how customer services on and off of social need to scale.