Trending Sources

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.

Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft  are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services. We think this is how most subsea cable systems will be built in the future.

Who Needs Big Data?

Twist Image

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. Death to big data. Big data is good.

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Facial Recognition: Microsoft Website Tells You How Old You Are

Bill Hartzer

A website by Microsoft is using facial recognition to tell you how old you are. It’s kind of interesting to play around with this site and the technology, I am surprised that Microsoft chose a domain name that has a hyphen in it in order to show off their facial recognition technology. Let’s see how old Matt Cutts is in this photo: Marketing FooNow this one?

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author  Gary Vaynerchuk,   “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Conveying Data. Research.

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. Microsoft Advertising Intelligence. So where can you find these amazing keywords?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.

Technology Challenges Facing Today’s Marketing Workforce

Geoff Livingston

My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. While we chatted he told me about how technology was providing some of the greatest challenges for companies seeking capable marketers, ad for potential marketing executives trying to find work.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

This is one of those moments when the Marketing industry must give pause. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. It wasn't too long ago that mobile carriers didn't care about data. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. data plan.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things–membership, conferences, products. Silos. Technology.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following.

The Only Screen That Matters

Twist Image

Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ).

The End Of The Smartphone

Twist Image

That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? To date, there are no clear winners in the realm of mobile marketing. marketing. marketing professionals. microsoft.

Does a Social Score Make a CMO?

Geoff Livingston

Clearly influencers have become an important part of marketing. CMOs will need to comprehend how big data creates behavioral media customized to the one or the few. A CMO’s job is not to be a social media expert. For example, how relationships and grassroots influence work in communities or how social media and can be integrated into a larger marketing campaign.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.

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How to Transfer Data from MS Excel into a Word Document

Idaconcpts

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Open a Word document.

We Have No Idea If Online Ads Work

Twist Image

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. You have individuals seeking attention, so they put their messages out there and market themselves in a way to attract the right match (ok, this is being overly simplistic, but bear with me). From the article: "In 2013, Randall Lewis of Google and Justin Rao of Microsoft released the paper On the Near Impossibility of Measuring the Returns on Advertising. chief marketing officer. marketing. audience.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Avira, AVG and Microsoft Security Essentials. Featured Internet MarketingThis is a guest post by Christopher Wallace.

Where The Boys (And Girls) Are

Twist Image

According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). apple.

3 Things About Facebook

Twist Image

While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. marketing. microsoft. For some, it's easy to write off Facebook as the online social network du jour.

What Is Code?

Twist Image

Alistair is more a techie, data and modern-day philosopher. I'm just a marketing dude who loves the words. Its magic has been stripped away. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. It's an eclectic mix of links, and it's always refreshing. Seriously.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. The example above is a bit of mixed bag in this regard. Design.

All Polls and Surveys Are Not Equal

Geoff Livingston

However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. The quality and value of their data is another story. Interactive firm AptiQuant ran a test on its site purportedly measuring the IQ of visitors and correlating that data with IQ. Indeed, they are.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.”          Image credit: Watchakarun/freedigitalphotos.net. Mobile Marketing Statistics on Technology.

SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Bill Hartzer

Here at GlobeRunner , we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you. Search Engine Marketing Jobs Pay is hourly and DOE. No agencies or other outsourced solutions.

Search Engine Market Share for December 2013

Bill Hartzer

Every month about this time, comScore releases their data for the search engine market share for the previous month. Google’s search engine market share rose.6 Google’s search engine market share is 67.3 percent, Microsoft (Bing) went up.1 The current market share (as of December 2013) is as follows: Google – 67.3%. percent to 18.2 had 10.8

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month. It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. Has Microsoft made a major marketing mistake? Blogging dying? 2012 – The year of 3d printing? Buffer.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. •  Morgan Johnston – Manager Corporate Communication at JetBlue Airways. •  Bowen Payson – Manager of Online and Digital Marketing at Virgin America. eMarketing Manager at Newell Rubbermaid. •  Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid. •  Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder. •  Gareth Hornberger , Digital Marketing Manager at Levi Strauss & Co. •  Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation. •  Andrew D. link].

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft. We discussed a ton of ideas on how customer services on and off of social need to scale.

The New Electricity

Twist Image

In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook. Microsoft's Surface is said to be coming soon as is Google's tablet, Nexus 7. microsoft. mobile data.

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Google Removes Date from Google Webmaster Tools Link Data

Bill Hartzer

This also includes a way to export the data into a file that you can open up in a spreadsheet, like Microsoft Excel. If you scroll all the way to the bottom, you will see something that looks like this: If you click on the “Download all external links&# link you can export all of the link data and open it up in a spreadsheet (I use Microsoft Excel). Digg this!

The role of social media in managing projects for brands

Socialmedia.biz

B2B content marketing has lately been centering around social media. Google Hangout), increase the number of client referrals via video marketing (e.g. Such channels are accessible 24/7, have built-in tools to help marketers track the progress. product of Microsoft, Yammer is a social network for employees, assigned a project. Post by Adi Englander. Source. LinkedIn).

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. This can lead firms to seriously undervalue their Internet marketing efforts. MarketingYou can’t. Form Tracking.

Five Social Media Predictions for 2010

Socialized

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion.

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things–membership, conferences, products. Silos. Technology.

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. Internet marketing is a vast field. For me, that’s social media marketing.

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