Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Yes, Metavana can be applied to all unstructured content/data. We are an engine! MORE >>

A week after Google VP of Engineering Andy Rubin said that mobile doesn’t need another operating system , Microsoft responded with what analysts believe can be a long-term game-changer. What will all this do to global handset market share? Microsoft has a market share of only 5 percent in the global smartphone market, according to research firm Gartner, compared with 9 percent a year ago. They (Microsoft) are not going to change their position today or in the next month,&# Michael Gartenberg, an analyst at research firm Gartner, told Reuters. MORE >>

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. B2B Marketing and Social Media. Adam T. MORE >>

While I am typically skeptical when it comes to products from Microsoft , I am remarkably surprised by the great quality of Windows Phone 7. Over the last few days, I have been using an HTC HD7 device running Windows Phone 7 alongside my Android devices and occasional iPod Touch use, and without reservation, I believe the Windows Phone 7 experience to be a serious challenger to both platforms in terms of quality, intuitive use and simplicity - things you usually won't catch me saying about Microsoft, or Windows specifically. iPhone Windows Microsoft android Windows Mobile MORE >>

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign. MORE >>