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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? To understand this better: Amazon is typically the cheapest retailer.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. These people have opted in to being measured.”

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Recent data shows that 73% of customers use multiple channels during their shopping journey. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. This is not surprising, given the retailer’s big investments in omnichannel marketing. Source: Localytics.

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Welcome To The One Screen World

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Smart in not just being connected to the Internet, but in how each device now has a touchscreen that offers up all kinds of information - from operating data to content (like recipes based on what''s inside the fridge). Fast-forward a mere three years, and now she comes home from school, takes out her iPad. online retail.

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A New Tablet Today

Ari Herzog

It retails new for $449 and Amazon sells it for 16% less. Some people suggested I get an iPad but that was an illogical decision for me unless I also had an iPhone. In other words, I can connect it to my camera, TV, or flash drive in seconds to share and show data on the fly. It’s installed with Honeycomb today.

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The Permanent Brand

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It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. retail experience. retail experience. Something more permanent. The age of the permanent brand. "When did you hit your goal?"

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. If you already have a database of customer details, a simple profiling campaign can boost a marketing strategy and increase the amount of customer data you hold at the same time.

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