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Data-driven vs data-informed creativity: 6 experts share their visions

Audiense

The debate around whether organizations should adopt a data-driven or a data-informed approach is not new. We wanted to gather the opinions of a few industry professionals on creativity, and the pros and cons of it being either driven or informed by data.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.

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LinkedIn Wins Latest Court Battle Against Data Scraping and the Misuse of User Information

Social Media Today

LinkedIn has been locked in a legal battle for years over the scraping of user data.

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Facebook Looks to Provide More Data Transparency with Revamped 'Access Your Information' Tool

Social Media Today

Facebook has revamped its personal data access tool to make it easier for users to find out what data Facebook's tracking

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How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.

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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. share information on COVID-19 (and everything else!) Using data to solve a problem. How you think 2020 will be remembered? Think about it.

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Facebook Launches Climate Science Information Center to Distribute Accurate Climate Data and Insights

Social Media Today

Facebook has launched a new initiative to help support to battle against climate change and connect Facebook users to accurate climate information.

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