Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 226

Social Media Tips Marketing UGC 226

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 94

Social Media Survey Study Collaboration 94

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. You’ve got the data and the analysis, now what?

Data 125

Data Survey How To Review 125

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. How has AI impacted the market?

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

Research 97

Research How To Marketing Price 97

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. There are countless factors that influence consumer behavior over time, even when a business model is static, let alone when it undergoes a change of this magnitude. From June 14 to 15, 2019, we surveyed 2,004 consumers through a paid online market research platform.

Research 79

Research Reddit Project Survey 79

Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc. What part does social data play in all this? What part does social data play in all this? Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . SimilarTech uses powerful internal algorithms and their data-sharing partnership with traffic and market intelligence site SimilarWeb to scan over 30 billion web pages per month. Best of all, it’s free! Price: Free.

Software 81

Software Research Marketing Price 81

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Examples 122

Examples Social Media Sentiment Influencer 122

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Create new tracking, every time you have a new ad.

Advertising 105

Advertising Social Media Strategy Tools 105

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 103

Examples Template Templates How To 103

The Realtime Report

FEBRUARY 3, 2021

Data is Used to Make Informed Decisions. Statistics Are Used in Census Surveys that Shed Light. Census surveys are nothing new, and most people understand that they are a way to collect information on a town, city, state, or country’s population size. Research and Development is Highly Dependent on Statistics.

Statistics 91

Statistics Survey Upcoming Trends 91

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 143

Buy Brands Survey Apparel 143

Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Customer Behaviour on Social Media: Data collected from this research has been collected in an informative infographic with different sections talking about behavioural aspects of customers.

Social Media 274

Social Media Brands Survey Influencer 274

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Who is in your audience? Who do they follow?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little? Not to worry.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” To that end, marketers use consumer behavior analysis to identify social, psychological, and economic factors that influence customer decisions.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 91

Products Team Focus Group Collaboration 91

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships. Download the survey now.

Blogger 60

Blogger Research Brands Survey 60

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110