Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram Statistics: Shopping Trends .

Statistics 67

Statistics Social Media Marketing Instagram 67

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

SocMed Sean

FEBRUARY 10, 2022

On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

Convince & Convert

MARCH 22, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond.

Statistics 60

Statistics Tumblr Social Networking Research 60

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 93

Analysis Report Examples Tools 93

Buffer Social

DECEMBER 10, 2021

We instinctively use stories to understand the world around us and to influence each other. Why Numbers Don’t Cut It Most business owners communicate in numbers: sharing the size of their communities, the profits they’ve generated, and the statistics behind the problem they’re solving.

Influencer 67

Influencer Engagement Statistics Authentication 67

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Price: Free (basic), $49 per month (premium), $650+ per month (corporate).

Software 81

Software Research Marketing Price 81

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Proactive Report

JUNE 26, 2017

Links that point to your content from other relevant websites, authorities and influencers. Creating Influencer-targeted content – Whiteboard Friday. These are the two main points he makes: Use statistics and data in your content – preferably original research or your insights on other research.

Influencer 59

Influencer Content Guidelines Statistics 59

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. Source: Edison Research ). Source: Edison Research ).

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Statistics Mobile comScore Marketing 108

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Yet, the statistics do not back up this skepticism. . What Is an Influencer Brief?

Influencer 52

Influencer Collaboration Authentication Campaign 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

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Statistics Skills Analytics Press Release 107

Oktopost

NOVEMBER 6, 2023

The Top 7 Social Selling Benefits Increased reach and visibility Attract high-quality leads Effective relationship nurturing Expanded pipeline Establish trust and credibility Personalized engagement Data-driven insights Hit Your Sales Targets With Social Selling What Is Social Selling? Buyers prioritize trust in personal recommendations.

B2B 84

B2B Team Conversation Education 84

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. movies, songs, etc.)

Buy 143

Buy Brands Survey Apparel 143

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

DECEMBER 26, 2016

Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Here’s why that’s so: the 5 Snapchat statistics from Edison’s Infinite Dial that prove the power of Snapchat.

Statistics 130

Statistics Tumblr Research Instagram 130

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence. Social Pulse contains a directory that is categorized by topic, which could prove useful for research.

Wireless 292

Wireless Klout Module Directory 292

The Realtime Report

JUNE 25, 2014

Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention. Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands. Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands.

Company 180

Company Social Media Statistics Social Networking 180

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Make sure to select the right date period for which you’re pulling data! I could easily screenshot data from Keyhole and share it with the team.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JULY 13, 2022

You just need to gut-check your strategy against the right data. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. 15 Europe social media statistics to shape your strategy. Europe statistics on social media jobs. In 2021, 14.5%

Social Media 99

Social Media Strategy Statistics Trends 99

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. B2B customers are far more likely to be influenced to purchase your products from your employees, not your corporate social media accounts.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

AUGUST 16, 2021

Users want maximum information about the product without researching much. Use Facebook ads to target your consumers, & based on the geographical data, create the proper customer profile. Maintaining Good Reviews: According to a statistic of Oberlo , “9 out of 10 customers read online reviews before making a purchase”.

Strategy 172

Strategy Marketing Guidelines Review 172

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers. The solution?

Strategy 178

Strategy B2B Marketing Research 178

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Pixlee

FEBRUARY 14, 2022

With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. Based on an analysis of over 10,000 posts, Influencer Marketing Hub compiled the following global average for best posting times: Monday: 6:00 AM, 10:00 AM, 10:00 PM. Tuesday: 2:00 AM, 4:00 AM, 9:00 AM.

Analytics 85

Analytics Statistics Activities Data 85

Convince & Convert

MAY 27, 2011

Data about how social media really works, who uses it and how, continues to surprise. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). But we don’t.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Sprout Social

OCTOBER 22, 2019

Finding and researching your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors.

Instagram 96

Instagram How To Hashtag Influencer 96

Writtent Blog

JUNE 21, 2013

How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. The first step is awareness, then you move to knowledge, the next stop is liking and the last one is preference given to the influencer’s advice.

Comments 76

Comments Influencer Marketing Statistics 76

Likeable

MARCH 16, 2021

And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Here are 21 statistics that will help you succeed on social in 2021! 54% of social browsers use social media to research products. . Globally, over 3.6 billion in 2025. . 90% of Tik Tok users use the app daily.

Social Media 72

Social Media Marketing Patterns YouTube 72

Sprout Social

MAY 26, 2022

The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends. Immaculate??@Chris

Examples 142

Examples Campaign Tips UGC 142

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Data about how social media really works, who uses it and how, continues to surprise. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. (Happy Holidays!

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters.

Influencer 127

Influencer Social Media Statistics B2B 127