article thumbnail

9 Chatbot builders to enhance your customer support

Sprout Social

HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product. is valuable for collecting contact data within conversations, enhancing user engagement without compromising the chat flow.

Hubspot 101
article thumbnail

What to do with your 2020 social strategy now

Sprout Social

Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. — MoonPie (@MoonPie) April 10, 2020.

Strategy 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. If you want more timely data, you’ll want to supplement a brand survey with the following options. Fast food, retail, sports—those brands can get experimental.

Strategy 131
article thumbnail

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Learn from those who are bigger, faster and stronger. Test your theory.

article thumbnail

Conversational marketing: What it means for your social media strategy

Sprout Social

How social data can fuel your conversational marketing strategy. Turn to social data to find out. It’s also crucial to gather data about customers on an individual basis. Use this data to create more conversational experiences at scale. How do they feel about your brand and your products? Social listening.

article thumbnail

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around. NASCAR appeals to more than just Sports Fans!

Brands 279
article thumbnail

6 integrations to get more from your social media management platform

Sprout Social

Many of the technologies your team relies on were built to integrate and share data with other tools. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Scenario: You are the sole social media marketer of a retail brand with four store locations. Integrations vary per vendor and so does the quality.