Remove Data Remove Health Care Remove Metrics Remove Research
article thumbnail

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

The changing communications landscape has also led to revolutionary changes in the world of market research. Those bits of content mentioned above are individual data points on how our customers behave. Yes, but unfortunately most of the data is in silos at this point, which requires a well-rounded toolbox.

Analytics 139
article thumbnail

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Here’s one example of how it is being done in the health care sector. Analyze the data. CrowdBooster – Twitter and Facebook metrics. 2014 will see more emphasis on reporting PR results. Proving Value.

ROI 69
article thumbnail

2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Is 100 likes a lot or a little? The answer is, it depends. Profile reach.

article thumbnail

Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization. Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. What is social media analytics in healthcare?

article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. tech.mn, Frontend Masters, and Request Metrics are the least social. Atomic Data. Kinetic Data.

Company 149
article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Once your accounts are established, you can use data and analytics to see who follows and engages with your posts. Research your competition Other doctors are already using social media to their advantage.