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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. Joining and participating in groups that attract your target personas or adjacent can lead to insights into how those individuals generally talk about their business challenges and needs. Co-workers and colleagues.

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Top 5 Cybersecurity Trends to Watch Out for in 2023

BeingOptimist

As employees prefer remote work, businesses must ensure better security to safeguard sensitive data and information. Inadequate cybersecurity measures or the absence of a security culture in employees can cost businesses a lot in case of data breach or loss.

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“Digitally Mature” Companies Make More Money

The Realtime Report

And here’s how the four groups compare when it comes to profitability: And when it comes to stock market performance: As you can see, companies with a greater commitment to organizational change are more successful. “Conservatives” have higher transformation management intensity but are taking it slow on digital innovation.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ). Marketers are surrounded by data, yet starved for insights ( click to tweet ).