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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.

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What every consultant should know about social media analytics

Sherrilynne Starkie

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Photo by William Iven on Unsplash.

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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Social Media Referral Traffic and Visitor Increase to your Website.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Sentiment Graph for a Talking Bag.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Use Google and look for research done by others about your target demographic. Use Google and look for research done by others about your target demographic. and research your customer, your products, your competitors products, etc. when possible.

Strategy 186
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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

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