article thumbnail

Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.

Analytics 215
article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options

Social Media Today

Google has launched an updated version of Google Analytics, which will make it easier for users to pinpoint key data trends.

Analytics 218
article thumbnail

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers. Google Analytics Introduces New 'Audiences' Report. Sherrilynne Starkie.

Analytics 249
article thumbnail

Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). In others, the data will be cleaned up.

Eventful 146
article thumbnail

Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

The Attribution Setting determines optimization and reporting. Report your conversions, by default, based on that Attribution Setting. Therefore, the default reporting will only include conversions that happened within 1 day of clicking. Let’s recap what is reported. In other words, Meta will do two things: 1.

article thumbnail

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. Be aware of it.

Eventful 203