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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188
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Blog Visits Increase Despite No Tweeting

Ari Herzog

The below graphs and data from Google Analytics say the rest. Data from August 19 – September 18: 6,528 visitors. Data from October 19 – November 18 in 2012: 8,236 visitors. Data from October 19 – November 18 in 2011: 12,547 visitors. Here is Quantcast data of unique visitors from 2009 to present.

Quantcast 161
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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. We have a small sample warning on your website, which means we have limited data on your domain. and International data.

Compete 277
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How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data. If the above title drew you in, good. Keep reading.

Privacy 118
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30 Tips To Be a Digital Storyteller

Ari Herzog

Use Google Analytics or similar to track metrics. WordPress.com implements its own tracking data but is usually less accurate than third-party tools. Consider Quantcast and Alexa. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. This list is not exhaustive.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 6 Essential Google+ Features for Marketing Your Business Online – If you think Google+ is a fad or a failure like Buzz/Wave etc. The Resources Mashup. Blogging / Writing. Related Posts.

Mashup 115
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

It’s also now evident that Google has no love for low-quality sites and inbound links from them. Check site:sitename.com in Google to see if the site is banned from the SERPs (no results means a Google ban). Check competitive data sources. Ensure the website has a clear design and a sitemap.