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Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.

Analytics 215
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Digital Data Tracking and Privacy: The Future Implications of COVID-19

Social Media Today

Both Facebook and Google are now contributing location tracking data to help combat COVID-19, but privacy advocates have warned that there are dangers with this approach.

Privacy 212
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Google Outlines 'Privacy Sandbox' Initiative for Android, the Next Stage of the Data Privacy Shift

Social Media Today

Android users will also be able to opt-out of data tracking in apps, through Google is taking a different approach.

Privacy 147
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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data 265
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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
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Google Outlines Proposal for Improved Data Transparency Measures in Online Advertising

Social Media Today

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

Proposal 152
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Google Withdraws EU Privacy Protections From Britain

Forbes Social Media

Google is set to move British user accounts and data from the EU to the US, taking them out of the EU's General Data Protection Regulation (GDPR).

Privacy 131