Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# Google, which “ranks&# Web pages. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Stay N' Alive

MAY 11, 2017

Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience! Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Oktopost

APRIL 22, 2019

Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. First of all, social networks don’t share a lot of their data with external tracking tools.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. That will give you the inside data on where the link originated and how well it’s performing. Subscribe on Google Play. Use Bit.ly Copy the Bit.ly URL and add a + sign to it.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Convince & Convert

NOVEMBER 23, 2010

For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. million households with a television.

Metrics 127

Metrics Postrank Klout Marketing 127

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. million (300,000 x 12=3.6

Facebook 172

Facebook Study Small Business Nielsen 172

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. That will give you the inside data on where the link originated and how well it’s performing. Subscribe on Google Play. Use Bit.ly Copy the Bit.ly URL and add a + sign to it.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Proactive Report

OCTOBER 26, 2011

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! Google News.

News 56

News Press Release Yahoo Nielsen 56

Bill Hartzer

MAY 26, 2010

Two winners will be selected by WebVisible to receive a full-service package, including search engine advertising on Google, Yahoo!, Post on Google Buzz. Our contest winners will gain much more than $1,500 in advertising – they’ll gain the new business that results from being visible to potential customers online.”. Post this on Diigo.

Small Business 87

Small Business Advertising Nielsen SMS 87

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. According to Moz , some of the most prominent ways Google leverages ranking in its algorithm is from domain and page-level links and keyword and content-based features.

Influencer 111

Influencer Social Media How To SEO 111

Justin Levy

JANUARY 13, 2010

Email is something I check daily and (when I had data) came to my phone as well. Even now Google reader mobile is clunky. Its nice to check out at the end of the day and breeze over google reader. Its nice to check out at the end of the day and breeze over google reader. link] Mark Nielsen By far RSS.

RSS 124

RSS Hubspot Google Reader Feed 124

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. You can check this in Google Analytics ? Here’s how ridiculously easy it is… You’ll create a campaign tracking link by adding UTM parameters to the link with Google Campaign URL Builder. Is it Twitter or Instagram?

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

FEBRUARY 28, 2011

Post on Google Buzz. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?

List 155

List Twitter Brands Microsoft 155

Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? Can it skew the data? The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.

Research 40

Research Social Media Nielsen Microsoft 40

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Big Data – Big Deal. This means having oodles of user data stored within their system.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Webbiquity SMM

JULY 22, 2014

How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). Do they have a lot of followers?

Press Release 217

Press Release Nielsen Blogger SEO 217

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? 12 Comments. Conclusion.

LinkedIn 109

LinkedIn Google Directory API 109

Mindjumpers

DECEMBER 29, 2011

Data, data, data. With the enormous amount of data Facebook has from what we like and now also what we listen to, read, watch etc., 2011 was the year when Page took over as CEO at Google. In the middle of the year, Google then tried again, again, again to launch a social network that led to the birth of Google+.

Social Media 229

Social Media Apple Conference Microsoft 229

Social Media Marketing

MARCH 20, 2013

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. Of course, Google put the social world abuzz with its announcement that it would be retiring Google Reader in July.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. You can get more granular data from the exported insights. by the way!).

Brands 33

Brands Metrics Blogger Survey 33

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. When you got the new Google Pixel or the iPhone X for your birthday.

UGC 87

UGC Report Social Media Nielsen 87

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JANUARY 28, 2016

Make decisions based off of data, not just a hunch of what you think looks good or think should work. To start off, consider using Google Alerts. According to Nielsen, peer recommendations are the most trusted form of marketing today, so encourage your employees to share and discuss content on their social accounts.

Content 60

Content Nielsen Delicious Sentiment 60

Convince & Convert

APRIL 14, 2015

And there’s some psychology and data behind writing an awesome headline that will help you capture attention and create a great first impression right from the get-go. Efficiency Gained: Optimizing your posts based on psychology and data means that the hours you put into creating content will get the best results for your effort.

Process 60

Process How To Team Publishing 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Google Analytics: Unique Visitors (potential reach), Unique Pageviews (actual reach). Reach Metrics. by the way!).

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. Google attracts more than one billion unique visitors per month. Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn.

Statistics 190

Statistics Research Social Media B2B 190

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Buffer Social

AUGUST 9, 2016

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. per click).

Advertising 40

Advertising Facebook URL Campaign 40

Social Media Marketing

MARCH 27, 2013

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. billion posts.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Mindjumpers

AUGUST 1, 2011

With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. AOL and Nielsen Online content sharing report 2011. It would also work in your favour if your content distribution is in sync with the nature of business.

Platform 262

Platform Nielsen Embedding Aggregator 262

Webbiquity SMM

JANUARY 24, 2012

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Shane Snow explains why and how Google and Bing are incorporating social signals into the search algorithms, how these changes may help newer businesses, and which previously helpful SEO tactics are now much less important.

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I will at least sell you on what you’re about to learn: A weird tip I personally received from Google’s Matt Cutts which increased my ViperChill search rankings.

Sites 96

Sites Industry Blogger News 96