Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. Both the placement formats and the metrics by which you will evaluate effectiveness depend on this choice.

Metrics 52

Metrics Influencer Campaign CPA 52

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate. Reach and reach rate.

Metrics 75

Metrics Instagram HootSuite Template 75

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Each objective requires a different approach and set of metrics to track progress. Start with these questions to help create an effective plan of action.

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. How to Set Up Google Analytics Goals and Score More Conversions!

Metrics 100

Metrics Consultant Flickr Analytics 100

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface.

Metrics 106

Metrics Social Media Content Analytics 106

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Once logged in, click the big box that says Discover new keywords. How large is their following?

Analysis 186

Analysis Social Media How To Hashtag 186

Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Noodle and Tilde ??

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

FEBRUARY 24, 2022

Do include data-driven experience. Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Use Sprout Social’s reports to quickly and easily pull these metrics. Then, download our social media resume template to put these tips into action.

Template 104

Template Templates Data Social Media 104

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. Those are good signs that you should keep using it.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Talkwalker SM

APRIL 15, 2016

A few weeks ago, they told us they were going to create the ultimate marketing metrics dashboard based on a concept created by Moz Founder and all round marketing superstar, Rand Fishkin. How are we performing now? How much have we improved? Why is this happening? When did this happen?

Metrics 60

Metrics Marketing Analytics Data 60

Socialmedia.biz

AUGUST 21, 2018

Simple: Track metrics that are important to the growth of your business. When it comes to social media metrics, you’re looking at hundreds of numbers that you can monitor and analyze. Most social media channels offer an ‘Insights’ or ‘Analytics’ page, where you can track the metrics most important to you.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Agility is vital. Develop an eye for design.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company. Is Pinterest More Like Google Than Facebook? Do you sell advertising on your website?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Impressions.

Data 99

Data Social Media How To ROI 99

Buffer Social

JULY 5, 2023

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field.

Research 77

Research Google Newsletter Curation 77

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. It’s hard to establish show-me-the-money metrics if there are no transactions to paint a picture of consumer intent. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) Daily Story Feedback.

Metrics 159

Metrics Postrank Social Media Klout 159

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 125

Review Brands How To Analysis 125

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. The Best of Google Analytics.

Analytics 70

Analytics Google Metrics Statistics 70

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. What Are the Most Important Social Media Metrics? Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on.

Metrics 60

Metrics Marketing Content ROI 60

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Both big-picture and granular data points can clue you in on what videos are doing well.

YouTube 96

YouTube Engagement Metrics Analytics 96

Jon Loomer

MARCH 27, 2022

” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Don’t act on that raw data. Ranked and Unranked Events.

Eventful 201

Eventful Report Facebook Aggregator 201

Small Business Mavericks

FEBRUARY 14, 2014

Webmaster Tools is a lot more useful now since Google quit providing keyword data in Google Analytics. If you aren’t familiar with Google Authorship, get your primer here. This is important because the fact that you can do so legitimizes Google Authorship beyond anything else.

Google 101

Google Tools Metrics Statistics 101

Twist Image

FEBRUARY 17, 2017

Just how much data and analytics does a brand need? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. Nearly 600 of the categories were described as being provided by third-party data brokers.

Data 61

Data Newsletter Analytics Applications 61

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Because so much data was at our fingertips, we tried to measure everything – because we could in fact do so.

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60