Webbiquity SMM

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Looking at data from the Webbiquity blog, several trends are apparent. A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Data Tracking becomes a Strong Online Marketing Asset. Guest post by Clayton Wood. bought, absorbed, and shut down Cloud Party.

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