Techipedia: Tamar Weinberg

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

See Real Social Traffic with Google Analytics. If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. Just like Google alerts, you can subscribe to email alerts to keep on top of anything that is happening.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched for in Google, Yahoo! Finding these users is possible only when you have enormous amounts of search data. Proprietary Search Data.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data. The time it would take to collect such a wide variety of data could eat up a good chunk of your day. A great tool to collect this kind of data is a site called Klout.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Google Analytics. Custom Social Media Reports for Google Analytics. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. Twitter Analytics. 3)Target Specific Patient Groups.

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Can I even truly attribute social data to return on investment? This is really cool data. Want to know what kind of data AddShoppers is able to extrapolate from online purchases?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Currently I’m doing this on Google+. I see a bright future for the Google. The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool. Plus, the deep integration with existing Google products is very intriguing.

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