Small Business Mavericks

AUGUST 30, 2013

Google killed it. I’m talking about Google’s own Google AdWords Keyword Research Tool. If you Google this tool, you’ll see that it’s No. One of the benefits of Keyword Planner is that it gives you keyword data for all devices. Are you a Google AdWords advertiser ?

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. These are two areas that we know Google are keen to include in their search algorithms. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. Google Analytics is by no means a comprehensive analytics tool.

Analytics 161

Analytics Sites Google Influencer 161

Small Business Mavericks

MARCH 27, 2012

For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from Google’s local search results. Google’s instructions for businesses when filling in their details included the following: Don’t receive customers at your location?

List 170

List Google Data Issues 170

Small Business Mavericks

SEPTEMBER 3, 2014

John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query. Well, it finally has happened.

Google 102

Google SEO Delicious Engineering 102

Small Business Mavericks

FEBRUARY 14, 2014

Webmaster Tools is a lot more useful now since Google quit providing keyword data in Google Analytics. If you aren’t familiar with Google Authorship, get your primer here. This is important because the fact that you can do so legitimizes Google Authorship beyond anything else.

Google 101

Google Tools Metrics Statistics 101

Small Business Mavericks

MAY 28, 2011

And that somebody is, of all entities, Google. Last year, Google owned 13.3% But don’t take from this that Google is taking Yahoo!s Google’s target market are PPC advertisers who are now trying online display advertising. It seemed that nobody really wanted to. of the display ad market online.

Google 156

Google Yahoo Compete Advertising 156

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

Google 79

Google Press Release Case Study Small Business 79

Small Business Mavericks

APRIL 5, 2012

Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine. If you thought search was dead and that social was taking over, think again. However, Yahoo!,

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

DECEMBER 3, 2014

Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. Google replaced Yahoo!, Amazon really is a ginormous search engine for shoppers, and it has collected lots of data about shopping habits.

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

SEPTEMBER 26, 2013

The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. I’ll leave that for others to discuss.

SEO 101

SEO Small Business Consultant Analytics 101

Small Business Mavericks

NOVEMBER 14, 2014

You’ve got the ability to collect an amazing amount of data with stuff like Google Webmaster tools. Analyze that data and ask for help if you don’t know what to look for. search engines algorithm updates google algorithms SEO' Regular audits should be automatic, along with keeping track of what is happening.

How To 107

How To Engineering SEO Google 107

Small Business Mavericks

JUNE 7, 2012

If you like Google’s Webmaster Tools, then you’ll likely find Bing’s new Webmaster Tools helpful. Some of these look like they’re mirrored or modeled after Google’s tools. Keyword Research Tool – Research keywords using Bing’s keyword research tool and compare the data to Google’s.

Tools 161

Tools URL SEO Research 161

Small Business Mavericks

DECEMBER 2, 2013

Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from. Google still ranks web pages by keyword. But it’s not. Metrics is a necessary part of SEO.

SEO 98

SEO Metrics Discount Analytics 98

Small Business Mavericks

NOVEMBER 16, 2015

Carbonite – A great place to store data in the cloud. When you need to back up and secure your data, Carbonite is the place to go. Google Analytics – Google Analytics is free and allows you to track key metrics on your website. You can also set up a Facebook store with Shopify.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

AUGUST 22, 2013

Google announced in May 2012 a new direction in search. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere). When the Knowledge Graph will become Google’s primary product is unknown.

Wikipedia 101

Wikipedia Engineering SEO Analysis 101

Small Business Mavericks

MARCH 16, 2015

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get.

Analysis 70

Analysis Journal Compete Analytics 70

Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. This should give you a much more realistic view about the value of a particular topic as opposed to simply following keyword data. Tracking & Analytics content grouping google analytics SEO' It’s called Content Grouping. I like this.

Groups 101

Groups Groups Content Aggregator 101

Small Business Mavericks

MAY 17, 2011

Google and Bing, the leading competitors in search, store your search data for up to 18 months. Blekko – Blekko stores your search data for 48 hours, and that’s it. The latter seems to base its results on Google search results, but it appears to be the only one of the four sites mentioned in this post to do so.

Privacy 156

Privacy Engineering Banking Training 156

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. We know Google doesn’t value slow sites, but more importantly, your customers go someplace they can get the information they want when they want it.

SEO 87

SEO Overview Engineering Small Business 87

Small Business Mavericks

JUNE 4, 2011

It’s not often that all three major search engines (Google, Bing, and Yahoo!) The three search giants have partnered to launch the site schema.org , which helps webmasters define structured data for their websites for easier searchability. First, you might be wondering what is structured data?

Avatar 161

Avatar Yahoo Engineering Project 161

Small Business Mavericks

JUNE 26, 2011

Keep in mind that Google Offers is barely two months old, so the study could be biased. Subscribers who bought a deal at Groupon equal 47% compared to 22% for LivingSocial and 12% for Google Offers. Here’s some other interesting data: 9% of Groupon subscribers are 18-24; 11% for LivingSocial in this age range.

Retail 170

Retail Survey Study Sites 170

Small Business Mavericks

JULY 9, 2013

SEOs seem to think that future rankings may be determined by higher importance on social signals, authorship, and structured data. Going forward, Internet marketers should continue to focus on on-page content and links but start incorporating social media marketing , Google authorship, and structured data – an on-page factor.

Domain Name 105

Domain Name Survey SEO Small Business 105

Small Business Mavericks

JUNE 12, 2015

If you use Google AdWords for keyword research, you’ll get a lot of keywords as recommendations based on their relevance to the keyword you are researching. Just because some keywords look good by the data presented doesn’t mean they are relevant for your business. Get in the business of drilling down.

Tips 70

Tips Adwords Research Engineering 70

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93

Retail Analytics Wireless Data 93

Small Business Mavericks

DECEMBER 20, 2013

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?”

Metrics 101

Metrics Paid Search Small Business Organization 101

Small Business Mavericks

SEPTEMBER 23, 2011

One person in the comments section said: Google+ here I come. Interestingly, in the demographic data, liberal and progressive users, whilst still leaning heavily toward the “don’t like it” category, are more in favor of the changes than conservatives who tend to be pro free market.

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

JUNE 9, 2014

According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. The Google guide is designed to help us keep the dots connected so the robot can read our sites correctly.

Content 87

Content Engineering Sites URL 87

Small Business Mavericks

JUNE 5, 2015

The Rise of Google+. Another interesting thing to come of out of this survey is the second place positioning of Google+ as the social media platform that delivers the most ROI. Google+ is typically not mentioned as the favorite ROI destination among small business owners. I may need help interpreting this data.

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

NOVEMBER 21, 2011

What this means to webmasters is that we will be relegated to using paid-for-services for the best and most accurate link data. Yes, you can use Google Webmaster Tools and Bing Webmaster Tools, but neither one of them shares the same information on links that Yahoo! If you want that data today, you’ll have to pay for it.

Tools 98

Tools Yahoo Sites Metrics 98

Small Business Mavericks

MAY 13, 2011

Here are the steps to boost your keyword rankings for any keyword you want to improve upon: Check your organic search traffic under Traffic Sources in Google Analytics. Export the data in CSV. So how do you do it? Using a website ranking tool, check the rankings for each keyword on your list.

How To 168

How To ROI Campaign Analytics 168

Small Business Mavericks

JUNE 12, 2013

In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device. Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

MARCH 11, 2015

Did you see this Google+ post by Gary Illyes? We’ve talked before about the way security, SEO, and Google are intertwined. Your site is read by two kinds of reader: the computer crawling and categorizing the data and the human who is finds it online.

URL 70

URL Engineering SEO Issues 70

Small Business Mavericks

JANUARY 10, 2013

It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands.

Automotive 101

Automotive GPS Retail Course 101

Small Business Mavericks

JANUARY 20, 2012

Have you taken a moment to check out Google’s latest offering to the general public? It is, to a certain extent, a repackaging of content that Google has published over the years. It’s generally related to Internet and data security for users, and the tips are well worth reading.

SEO 87

SEO Publishing Google Social Media 87

Small Business Mavericks

JANUARY 18, 2012

Google is now taking positive steps to promote fresh content over old content. It’s not rocket science to work out that fresh data is often more preferable to stale data, even if the fresh data is only rehashing what is in the stale data. If it is, there are a number of options available to you.

Engineering 87

Engineering Data Issues Content 87

Small Business Mavericks

FEBRUARY 15, 2012

The Google Panda update has really made people stop and take stock of the content on their website. Search engines like Google have long understood this principle, using links as the recommendation currency. It has taken them some time to find ways of collecting social data (sharing) and incorporating it into the search algorithms.

Content 93

Content Directory Small Business SEO 93

Small Business Mavericks

JANUARY 28, 2013

The home page shows a search box that allows you to conduct a search for any topic using two social networks – Google+ and Twitter. Click over to the Social Analytics tab and you can compare search data on three specific search terms. But that’s not the best part. That’s a powerful tool.

Tools 98

Tools Social Media Analytics Social Networking 98