Mindjumpers

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268
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Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. The reality is, people are asking Google things they wouldn’t dream of asking their spouse.

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Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 20% of Google searches each day have never been searched for before. Nearly 30% of these users are not tracking the impact of this marketing.

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The State of Social Media In The UK

Mindjumpers

Our data sources for this article were Xposure and Nielson. Google+ made its debut to great excitement in 2011, According to socialtimes , the UK total user base is still under one million – and globally, only 17% of those signing up become regular, active users. UK Facebook statistics.

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The 10 Key Mobile Trends for 2011

Mindjumpers

It’s likely we will see even more providers resorting to tiered pricing plans for data. Word has it that Google will launch it’s Chrome cloud OS in early 2011. Google has announced that it will support NFC (Near Field Communications) in the next release of its Android mobile OS. Launch of cloud-based operating systems.

Mobile 232
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Marketing Predictions for 2015

Mindjumpers

Director, Data + Content + Media at Kraft Foods. For the one you can call me out on: I predict that Google will acquire Twitter, and SalesForce.com will acquire a content management company. It’s a shift from utility to utility-in-the-moment. The bar will be raised on hyper-relevance. Julie Fleischer. Robert Rose.

Marketing 100