Josh S Peters

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Search and Social Weekly (1.10)

Josh S Peters

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions via Kikolani. On July 1st, Google Reader says goodbye.

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HOW TO: Optimize the OG:Description Tag for Search and Social

Josh S Peters

Another point of interest with LinkedIn is that it doesn’t seem to pull in special characters like Facebook, Google and other do. Google Plus Description Limit is 200. Google Plus OG:Description Tag Display Limit. Check with any 3rd party addons, plugins, and services you use to see if they pull data from OG tags.

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Twitter Analytics… we’re waiting

Josh S Peters

The informational 1/2 is a list of sites / methods that you can use to get Twitter analytics data. Twitter needs to make more money, and a platform that wants to earn advertisers and marketers trust needs to provide data. Offer us more data and we’re more likely to open our budgets to you.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use Google and look for research done by others about your target demographic. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Use outreach to get links from highly relevant sources, the kind that your customers (and Google) find valuable.

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The Search and Social Weekly (1.1)

Josh S Peters

Lots of excellent data to bring to the table at your next planning or budget meeting. Google Cutts: Links From Press Releases Won’t Help. .” Augie Ray (SM Director at Prudential) gives us a good look and some solid reasoning for where growth and stagnation will take place in 2013. This is one to look forward to every year.

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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5 At this rate Google really will take over the world within a couple years. The big question is though how will you appease your Google overlords? B Baidu = 3.2 B (China) Microsoft = 2.1 B KHN = 2 B eBay = 1.3 B AOL = 1.2

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Symantec GoEverywhere disclosure | Shuaism

Josh S Peters

Plus you can backup all of your data to Symantec’s cloud. That’s just the beginning here’s a few other features: Synch and open your files with Zoho, Google Docs, and more to come. Access your bookmarks, data, IM, and more all in one window.

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