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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. Listen Now. Tap into Their Passion.

Brands 127
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Google Wave for the Virtual Office

Freelance Social Media

Time Tracking: Having the ability to not only track your own time for projects but share that data with a collaborator is pretty great. I know that there are other services out there that do this but again this is all in one place, that’s the kind of efficiency gains that a virtual office can revel in.

Google 181
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The End of the Web Consulting as We Know It

Freelance Social Media

I was amazed at how easily it was to set up the tests and how profound the initial data was. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner. I am now obsessed with checking the stats and can’t wait to start the next test.

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Social Pros 28 – Katie Richman, espnW

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Speaking of women and sports and things along those lines, we have the the Director of Social Media Strategy for espnW. Listen Now. Eric : Yeah.

Feed 116
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Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

Foursquare: 50 million users. via Foursquare. Facebook advertising is flourishing according to new data from Kenshoo ; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Instagram: 200 million monthly active users. via Instagram. Vine: 40 million registered users. via Tagged.

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It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!

Convince & Convert

And from Janrain , a free guide on how to improve conversion rates and data quality. Foursquare needs to increase their revenue, and their most important asset is the massive amount of data they’ve accumulated. via Foursquare Time Machine. via Foursquare Time Machine. Listen Now . The RSS feed is: [link].

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History Repeats – Facebook is the new AOL

Convince & Convert

History Repeats: AOL, Facebook, and Castles of Data. You didn’t need to go to “the Web&# because you had AOL News, Weather, Sports, Email ( you’ve got mail ), Chat, eCards, Shopping, Stocks and more at your fingertips. Open Graph and Data Mining. Facebook Places (foursquare). Open Graph and Data Mining.

Facebook 163