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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

Klout 49
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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 127
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). Care or die: Because customer loyalty isn’t really rocket science. Secrets of the LinkedIn Data Scientists (ReadWriteWeb). New York Times Looks for Answers in Data (GigaOm). How Not to Use Youtube (Occam’s Razr). Outspoken Media).

Postrank 168
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Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Next I log into my Google Analytics account to get the latest data for my clients. Basically this will render Google Analytics data useless. Well, apparently, (and unfortunately in my opinion) that part of my routine may be about to change. What does that mean for us Google Analytics junkies?? What are your feelings?

Analytics 124
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Connect with Your Friends on Your Favorite Websites: Learn About.

Saying It Social

link] Note: None of your data is shared with the site when you view social plugins. Social plugins pull information directly from Facebook and the site has no access to the data being displayed to you. Live Stream The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

MySpace 132
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7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

I’m not going to cover this now, but I have a hunch that you’ll even be able to advertise with this data in the future, so it’s to your benefit to try to own these venues that people are checking into on Facebook. You could almost turn this into a loyalty rewards system of some sort. FourSquare.

Strategy 111