Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. For example, businesses in the United States spent $232.70

Marketing 62

Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 60

Data Analysis Banking Analytics 60

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . At least, that’s what our data suggests. Do you have burning market research questions?

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 94

Social Media Focus Group Aggregator Research 94

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. Social data is fundamentally curated.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? But what about using Twitter for your business?

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action. Inform your content strategy.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Source: Hootsuite’s Digital Trends report 2. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you.

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Data will be key for finding the best time to post your Instagram Reels. Monitor analytics on a regular basis As mentioned, data is king on social media.

Instagram 52

Instagram Hashtag Patterns Analytics 52

The Realtime Report

APRIL 26, 2018

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Ignite Social Media

SEPTEMBER 19, 2016

Forecasting/Predictions through search data. Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focus group with the ultimate product road test. Also, over the years, the accuracy of these types of surveys has been questioned.

Products 60

Products How To Survey Focus Group 60

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. That data will be invaluable for designing a perfect first impression. In the end, consider the trend of viral unboxing videos. Go a step beyond and conduct some research. Concluding thoughts.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

SEPTEMBER 15, 2021

Turn over a new leaf with social data and consumer feedback. With social, the world’s largest and most open focus group, brands can see innovation differently. With social, the world’s largest and most open focus group, brands can see innovation differently. Need help finding inspiration?

Apple 125

Apple Marketing Meme Sentiment 125

Sprout Social

MAY 18, 2021

Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Traditional media and social media go hand in hand.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Think of it as a real-time focus group that provides honest, unfiltered feedback. It also provides vital details on how sentiment is trending over time.

Survey 92

Survey Brands Sentiment Template 92

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Social media can bring joy. Start your free Sprout trial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 103

Proposal Price Project Education 103

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

Campaign 60

Campaign Social Media Content How To 60

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Trend 1: In-the-moment content will win out over highly-produced content. Let’s dive in!

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Answerable, and thanks to technology you certainly don’t need to be a data scientist to interpret big data.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

DECEMBER 7, 2023

What you should do : Keep a close eye on the changing industry trends and cultural shifts. They view diversity not as a trend but as a norm that will shape the future. Watch trends, participate in challenges, and embrace short, engaging content that resonates with their values.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Social media market research is collecting data and insights about your target audience via social media platforms.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JUNE 26, 2023

Collect quantitative data and qualitative data for an extra layer of insights. Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features.

Loyalty 121

Loyalty Retail Data Strategy 121

Sprout Social

JUNE 12, 2023

It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond. Use surveys, interviews and focus groups to collect feedback. A great CX strategy aims to exceed customer expectations at every touchpoint. So, listen actively.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

MARCH 16, 2023

Many of us know firsthand that poor social customer service has consequences, and the data agrees. Social media customer service metrics are data points that help you tell the story of how well your customer care efforts are satisfying your customers. Even after five years, nothing can persuade you to end your boycott of the brand.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? It can be tough keeping track of hundreds of reviews, responding timely and continuously analyzing all of that data. You don’t want to lose business opportunities or confuse leads with incorrect or outdated data.

Review 84

Review Google Brands Sentiment 84

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115