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Competitor mapping: The benefits and how to create your own

Sprout Social

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media. It’s auto-magical.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

While the context is incredibly specific, the overall sentiment is not. Your social data will be vital to leveling up your network approach this coming year. “It’s been interesting to see mediums that were popular before the digital age—like film photography and vinyl records—make a resurgence this year.”

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Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. highlight to tweet).

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Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

It’s ideal for open-ended research or when you don’t know what you need. For instance, you want to track tweets on the latest movie Oppenheimer and how Christopher Nolan filmed the explosion scene without CGI. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above).

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How to create a social media viral video

Sprout Social

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Video format: Will this video be filmed vertically? And yet, the answer comes down to simple psychology. Horizontally?

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Six Links Worthy Of Your Attention #147

Twist Image

Teton Gravity Research Aerial Reel - The Bay Area in 4K - Teton Gravity Research. Teton Gravity Research takes some of the best shots of this sort of thing. It''s not so much that Peretti found the best writers or nailed the perfect headline, it''s that he uses data (big data, small data, web analytics, etc.)

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